Current trends in tourism to pay attention to

first_imgThe evolution of intermediary platforms, investment in foreign markets with a real need and in a new wave of construction of hotels and accommodation units and the offer of a comprehensive arrangement are the characteristics of the tourism sector of the future.Richard Clarke, senior analyst at Bernstein Asset Management in London, for he proposed four current trends in tourism, to which the world should pay more attention.The first of the Fantastic Four refers to travel brokerage platforms such as Online Travel Agents (OTA) or an airline Ryanair. Intermediary platforms are part of the world of the future, so it should come as no surprise that they have been the most attractive location for investment in recent years. Still, Clarke warns that the aforementioned platforms will have to grow out of the role of a purely travel intermediary. For example, hotel chains such as the Hilton and Marriott, indigenous hotel industry and travel agencies such as Tui i Thomas Cook with the offer of tourist arrangements in the last six to nine months they have done excellently. If they want to survive in the near future, intermediary platforms must build unique content. Clarke at this point proposes an exclusive brokerage by which the given platform would be the only broker of the hotel outside its domestic market.The next trend will concern one exceptional economic opportunity. Namely, it is about investments in the development of tourism within the country, which is predicted to attract approximately 2025 billion dollars of investments by 400. Consequently, and by fairly simple logic, China has imposed itself as the most generous investment location. Also, an incredibly mobile and wealthy middle class has formed in China, a market whose needs open up numerous opportunities in the hospitality sector. At the same time, there is a shortage of hotels and similar accommodation units in the Asian market, while the popularity of Western brands such as Marriott, Hilton, Accor i IHG growing. The four listed hotel giants currently account for 12% of the total offer of accommodation units, while with the implementation of the planned expansion, this percentage will increase to 64%.The third trend is closely related to the previous one, ie to the wave of opening new hotels in the period of the post-financial crisis. Clarke points out that in the United States, the rate of opening new accommodation in 2008 and 2009 was only 2%, while by 2012 it had fallen enormously to 0.5%. Globally, the low rate of opening new hotels has led to increased demand for existing ones and ensured their safe passage through the crisis, ignoring even falling prices. This is now a thing of the past, Clarke concluded, because with the improvement of the financial picture, new players are entering the market competition – the most obvious phenomenon outside Europe, but it is important to point out that the number of emerging hotels on the continent is twice as high as last year.Finally, Clarke discusses travel arrangements, that is, are they remnants of some ancient past or are they rising again from the fire? He cites examples of Accor expressing interest in the airline Air France. Hotel giant Marriott is continuously investing in travel organizations, and some online travel agencies already have diversified content on offer. Simply everyone wants to be a part of the tourist story and for them to be the place where travelers start their adventure. A great example of such a business is Tui which owns its own airline, hotels, cruisers, transfer services and the like which makes its arrangement comprehensive and the journey much easier as everything needed for its implementation is in one place.Tui’s strong market position is a kind of inspiration to other travel agencies and travel organizations, as well as an indicator of the path the market has taken. This is fully in line with the spirit of the times, Clarke explains, because in a period of enduring anxiety and chronic lack of time, arrangements covering all aspects of travel infuse clients with a security to which they gladly return.last_img read more

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