A Pompéi les habitants mangeaient varié des lentilles du poisson et même

first_imgA Pompéi, les habitants mangeaient varié : des lentilles, du poisson et même… de la girafeEn analysant les restes de nourritures retrouvées dans la ville romaine de Pompéi, une équipe de chercheurs est parvenue à mettre en évidence le régime alimentaire des habitants de l’époque. Selon les résultats, le peuple avait un régime alimentaire équilibré, tandis que les citoyens un peu plus riches s’octroyaient des mets plus exotiques comme de la girafe. Avant que la ville ne soit ravagée par une éruption volcanique, le peuple de Pompéi mangeait à sa faim. Ces conclusions sont tirées d’une étude menée par Steven Ellis, professeur de Lettres classiques à l’Université de Cincinnati. Avec ses collègues, le chercheur a mis au jour près de vingt devantures de restaurants et établissements dont les latrines, situées dans ce qui était autrefois l’arrière boutique, contenaient des déchets alimentaires. D’après les estimations, les restes de nourritures remontent jusqu’au IVème siècle avant J.C, époque à laquelle la ville commençait à se développer. 

En analysant ces déchets, les chercheurs ont pu mettre en évidence le régime alimentaire des habitants de classes sociales différentes. Les résultats indiquent que la partie la plus défavorisée de la population se nourrissait d’aliments peu chers mais équilibrés, contrairement aux idées reçues selon lesquelles le peuple mourrait de faim. “L’image répandue d’une masse de petits rongeurs infortunés grappillant tout ce qu’ils peuvent chiper dans la rue ou agglutinés autour d’un bol de bouillie, doit être remplacée par celle d’une alimentation et d’un niveau de vie plus élevés, au moins pour les habitants de Pompéi” a expliqué à l’Huffington Post Steven Ellis.Des olives à la girafeÀ lire aussiPourquoi certains s’évanouissent-ils à la vue du sang ?Selon les chercheurs, le peuple de Pompéi suivait un régime méditerranéen simple mais équilibré. Celui-ci se composait principalement d’olives, de noix, de poisson, de lentilles et de viandes salées pour les grandes occasions. Les habitants de classe moyenne, un peu plus aisés, se réservaient quant à eux une alimentation plus fine et exotique comme en témoignent les restes retrouvés dans les fosses d’aisances qui appartenaient autrefois à des établissements apparemment plus haut de gamme. “Le contenu des canalisations a révélé une variété de substances suggérant une distinction socio-économique assez claire entre les activités et les habitudes alimentaires de chaque propriété, des établissements hôteliers autrement impossibles à distinguer” indique Steven Ellis. Les déchets alimentaires retrouvés contiennent notamment des traces d’épices, de fruits de mer, d’oursins et même les restes d’une patte de girafe.Un régime alimentaire très divers “Le fait que ce morceau d’animal découpé se soit trouvé être un déchet alimentaire dans ce qui semble être un restaurant pompéien standard en dit long, non seulement sur le commerce des animaux exotiques et sauvages, mais aussi sur la richesse, la variété et la diversité du régime alimentaire d’une classe sociale moyenne” conclut Steven Ellis.Le 8 janvier 2014 à 09:55 • Emmanuel Perrinlast_img read more

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This NYC Startup Launches to Create the Perfect Unguided Meditation App

first_imgPREVIOUS POSTNEXT POST The rigor of life in New York is hectic, and sometimes the stress of the constant go gets to us.   Introducing a great way to relax is Binaural Dream, a newly launched unguided meditation app. This meditations found in the app consist of binaural beats which enhance happiness, gratitude, and sleep. Inspired by the founder’s own struggle moving cross-country to New York and the stress of a corporate job, Binaural Dream attacks a $1.1B industry.AlleyWatch met with founder Sanjeev Brar to discuss the inspiration behind his company.Tell us about the product or service that Binaural Dream offers.Binaural Dream’s mission is to spread health and happiness around the globe through a listening practice that stimulates brainwaves.Binaural Dream is:A daily unguided meditation practiceA tool for enhancing happiness, gratitude, sleep, focus, creativity, and moreAn iOS App (Android is on its way).1,000+ minutes of quality sessionsHow is Binaural Dream different?NIH backed research has shown that binaural beats can stimulate brainwaves, increase relaxation, creativity, and essentially overclock the brain.Unlike guided meditation apps like Calm and Headspace, the wordlessness of binaural beats interfaces with our unconscious, allowing thinking to dissolve into feeling. Astonishingly, a product that presents binaural beats as a daily meditation practice with reminders, milestone badges, and usage metrics hasn’t existed until now.What market does Binaural Dream target and how big is it?Meditation training has hit the mainstream as a way to improve mental health and is estimated to be a $1.1B industry in the U.S. The alternative healthcare industry as a whole is in a growth phase and is estimated to quadruple to a $196.87B industry by 2025. (Report Linker, March 2017: Alternative and Complementary Medicine Market Analysis By Intervention, By Distribution Method, And Segment Forecast, 2013-2025).At the same time, the subscription e-commerce market has grown by more than 100% per year for the past 5 years, with the biggest retailers generating $2.6B in sales in 2016, up from 57.0M in 2011. (Forbes, March 4, 2018: The State of the Subscription Economy).Today, the highest grossing subscription meditation app is Headspace with over 18 million downloads, 1 million subscribers, and approximately $120M in revenue a year (headspace.com, June 2018).   Most Headspace subscribers pay $14.95 per month.The explosion of alternative medicine and the subscription economy are a once-in-a-century transformation of how businesses and wellness is transacted away from buying one-off health gizmos towards subscribing to services that provide long-lasting benefits and healthy enduring habits.What is the business model?The monthly subscription price for Binaural Dream is currently set to $7.99, 50% less than the most popular meditation apps out there. Binaural Dream also includes an annual pricing option at $59.99 per year, a 35% discount.What inspired the start of Binaural Dream?Last February I found myself in a doctors office trying to figure out why I could barely muster the strength to get out of bed. I was working towards a big product launch, fueling anxiety filled days at a Fortune 250 company with cup after cup of coffee. The problem was the coffee had stopped working.Last February I found myself in a doctors office trying to figure out why I could barely muster the strength to get out of bed. I was working towards a big product launch, fueling anxiety filled days at a Fortune 250 company with cup after cup of coffee. The problem was the coffee had stopped working.“You have seasonal affective disorder. Here’s a prescription for 20,000 IUs of vitamin D.”The diagnosis wasn’t surprising. I was a California transplant still getting used to New York City winters.“You also need to relax more. Maybe try meditation.”Try meditation? I meditate all the time! I’m a loyal Headspace subscriber! But my Headspace sessions weren’t helping either. Maybe I wasn’t doing it right?Like so many wellness seekers, I turned to YouTube for tips on relaxation and better sleep which is where I encountered binaural beats for the first time.It was an 8-hour track titled “Lucid Dreaming Sleep Track” and it had a whopping 12M views. I slept to the track and for the first time in months I woke up feeling rejuvenated. I repeated the session day after day and over time my life transformed. Unlike the guided meditations of Headspace, the wordlessness of binaural beats was entrancing. Instead of listening to someone explain how to clear my mind, my mind effortlessly followed the tones as thinking dissolved into feeling. I became such a binaural beat junky I started producing them myself, crafting tones for maximum effect, using friends and family as guinea pigs. Last March, I left my job at Viacom in March to work on Binaural Dream full time.While there is a growing trend towards wellness how do you plan to keep up engagement among users?More than an app, Binaural Dream aims to be a lifestyle brand that brings binaural beats mainstream. We’re excited to share this wonderful mind technology by partnering with transformational events and communities. In the coming months, we look forward to introducing Binaural Dream workshops meditative pieces are performed live. I also look forward to growing our content offering. Constantly adding more content to the areas that our subscribers are using most and alerting those users of new content is super important to our engagement strategy.What are the milestones that you plan to achieve within six months?I’ve relied on sweat equity and personal capital to launch Binaural Dream. My immediate goal is to increase the subscriber base to a point of being cash flow positive (e.g. able to pay server fees, rent, etc…).I’ve relied on sweat equity and personal capital to launch Binaural Dream. My immediate goal is to increase the subscriber base to a point of being cash flow positive (e.g. able to pay server fees, rent, etc…).At the same, reinvestment in the product through rapid iteration and user acquisition campaigns across Apple Ad Search and social media will be continuous. We also plan to launch on Android and continue to grow our content offering. Finally, I’m excited to bring Binaural Dream workshops to yoga studios and creative spaces around NYC and beyond.What is the one piece of startup advice that you never got?It’s ok and maybe even necessary to feel simultaneously patient and anxious.If you could be put in touch with anyone in the New York community who would it be and why?Charlie O’Donnell of Brooklyn Bridge Ventures seems like a good guy to know. There’s a lot of entrepreneurial activity in the boroughs, and Brooklyn Ventures seems to appreciate that kind of creative energy. They also invest in unconventional, conscious startups like Tinkergarten and Wethos.Why did you launch in New York?Binaural Dream is a synthesis of my passion for art, music, spirituality, and technology. I feel like New York City is the only place in the world where so many inclinations can be nurtured at an incredibly high level.New York City is not a media town, or a tech town, or just a finance town… it’s an everything town and I believe Binaural Dream will thrive on the diversity of culture and ideas that we have here.What’s your favorite restaurant in the city?It was Flattops in Astoria, but it sadly closed earlier this year. For quick eats, I can always go for Los Tacos #1 in midtown or Xi’an Famous foods. For sit down affairs, Sparrow Tavern or Queens Room in Astoria are both awesome. Sorry, it’s impossible for me to pick just one! Filed Under: #NYCTech, AlleyTalk, Apps, Business, Interviews, Launching in the Alley, Startups, Tech, Wellnesscenter_img This NYC Startup Launches to Create the Perfect Unguided Meditation AppOctober 5, 2018 by AlleyWatch 468SHARESFacebookTwitterLinkedinlast_img read more

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