Councils try new approach in bid to boost recruitment

first_imgCouncils in the South East are advertising their new recruitment venturewithout mentioning the words ‘local government’, in a bid to avoid people’snegative perceptions of the sector. Essex County Council and Epping Forest and Uttlesford district councils havelaunched a campaign in railway stations, in the hope of attracting businesspeople travelling to and from London to a single recruitment portal. The campaign, targeting travellers with the slogan ‘For the best jobs, lookcloser’, will run until the end of December and hopes to capitalise on badweather and dark nights to encourage employees to work closer to home. The poster avoids putting off potential applicants by having no mention oflocal government; instead it directs commuters to a website for ‘careers inEssex’. After the first three weeks of the campaign, more than 1,000 people hadvisited the site. Yvonne Skingle, strategic HR manager at Essex CC, said the single portalallowed the councils to work in a cost-effective way and to look at recruitmentneeds together in a modern way. “Local government has to move away from traditional methods ofrecruitment advertising,” she said. “We need to overcome its traditional,stodgy image. With this poster, you could be going into anything.” By Michael Millarwww.careersinessex.comEO looks to the futureThe Employers’ Organisation for local government (EO) istargeting 12 to 16-year-olds as potential employees.Futureville, an interactive virtual community on CD-Rom, willbe launched in November, and allows young people to discover the careers inlocal government that will suit their skills and ambitions. Comments are closed. Previous Article Next Article Councils try new approach in bid to boost recruitmentOn 21 Oct 2003 in Personnel Today Related posts:No related photos.last_img

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