Discover the power of loyal members

first_imgSixty percent of members say they’re “highly loyal” to their credit union, according to CUNA’s 2015-2016 National Member & Nonmember Survey. That’s equal to the proportion of highly loyal members found in last year’s survey.The persistent strength of members’ loyalty level is good news, considering that today’s members have numerous and ever-expanding choices in the financial services marketplace.Loyal members aren’t just recurrent users of credit union products and services. They’re also ambassadors who bring in new members. And they speak up for the credit union cause on issues on Captiol Hill or in the statehouses (“MAP links loyalty and advocacy,” p. 34).“But what members say is not always a predictor of what members will do,” says Jon Haller, CUNA’s director of corporate and market research. “When members have so many other options, it takes more than loyalty to keep them going back to their credit union again and again. Top-notch, convenient products and services are crucial.” continue reading » 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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