Want to let H5 live longer key let your brand through the H5 into the user’s heart

no one can guarantee how long H5 can live, but how to make the brand in the user’s brain as long as possible to stay longer. That is to say, we can not focus on H5 body, but how to better the brand through the H5 into the user’s heart.

 

"I think this is the founder of W, Sanshui teacher gives in his keynote address, the answer would live a second", of course the teacher is not in the specific implication Sanshui duration. In fact, no one can guarantee how long H5 can live, but how can we make the brand in the user’s brain to stay as long as possible. That is to say, we can not focus on H5 body, but how to better the brand through the H5 into the user’s heart. Story, scene, strong interaction, sense of participation, social elements of these 5 elements into the H5 may make your H5 live longer.

 

1, story

there is no doubt that H5 itself is a tool for carrying information and communication, you can not think how great it. And let the information can be quickly spread, is to let the information will speak, there is humanity inside. Storytelling is the best way to communicate information quickly. You want to integrate the brand story into H5, with the technical advantages of H5 will be the concept of brand value to convey to the user of the culture, so that it will always remember you, this is the key. Add a new phone in the promotion of H5, it will be a good personality, perseverance, the quality of the concept of a plus bamboo phone into Han Han’s resume, the results of this H5 hot circle of friends.

 

2, scene

in fact, the scene can be combined with the story will be more image, but here I put it alone. The scene is our living home, office buildings, restaurants, cinemas, shopping malls, bus, subway and the holidays… These places and situations, the setting of H5, into these scene is to let users can participate in, find a sense of familiarity to more easily accept the information inside, two is the most important the scene, carrying the brand information, the user can later in a particular place, arouse their awareness, so as to enhance the user’s impression of the brand. We are always interested in what we are familiar with, and there is no risk for the user to accept the unknown information. So, the scene of the H5 set allows the brand to stay longer in the hearts of users. Remember the taxi drops to the office of the H5 score? Taxi drops high frequency activities of their target based on the user’s office, launched a new H5, it is difficult not to think of the user drops a taxi at night to work overtime can take them home.

 

3, strong interaction

scene and story, in a certain angle has been determined that the user can quickly accept the H5 bearing brand information. But to deepen >

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