A leader in the global e commerce industry Amazon why open the store

Amazon

, global e-commerce leader, when the world was from offline to online, why it is from online to offline? What is the driving force behind, but also reflects what changes in the retail industry

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according to foreign media reports, the online retailer Amazon is planning to open its first retail store, the retail store will open in New York Manhattan 34 street, and will begin operating in the United States during the holiday shopping season.

this is a surprising news, Amazon, the global e-commerce leader, when the world was from offline to online, why it is from online to offline? What is the driving force behind, but also reflects what changes in the retail industry? A shark enumerates some possible reasons and, one by one analysis.

first, Amazon will store as a logistics stronghold

this is the most logical explanation, because Amazon has just recently launched on the same day delivery service, this service because of the time requirements is very high, which can store a temporary high frequency of customers to buy goods, instead of frequently sent to distribution station from the warehouse. In this sense, Amazon’s store is similar to the role of transit warehouses or convenience stores.

in addition, the Amazon store can also be used as self advice, users can choose when shopping since, then to the store to pick up their own.

for this reason the only problem now is if not necessary in such as logistics center downtown, this place is located in Manhattan, and the The Empire State Building, Messi department store adjacent, as temporary warehouse or from some are too wasteful, because the cost is too high. However, although e-commerce companies flaunt their online, Internet, but the logistics part is actually out of line. If it is the store as a logistics base, then revealed that the trend is a variety of forms of logistics coverage, customer demand (faster delivery speed) changes.

second, Amazon will store customer service as a stronghold to return

One of the reasons that

is possible, according to foreign reports, in addition to the Amazon sellers, also involved in the maintenance service. For example, you bought a Samsung mobile phone, one day bad, you can submit the maintenance requirements directly in the Amazon, Amazon courier will go to your home to take, and then repaired after the door. In other words, Amazon also want to earn money to repair, because this service is to make money. To open a store as service positions, it is necessary to accept the application, customer return, to allow customers to pick up their own maintenance of good equipment, but also to promote their service.

if the store as a service base, then revealed that the trend is the expansion of the Amazon business boundaries, the expansion of electricity providers from the physical to the service.

third, Amazon will be the store as a brand promotion, customer experience stronghold

this is one of the most reliable reasons, ya

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