The Jingdong line store Go to the countryside to pull the user

November 20th, Jingdong group, the country’s first electricity to help Jingdong service store in Hebei, Zhaoxian County officially opened, local consumers will take the lead in the experience of the first mile of Jingdong electricity service. The next 3 years, "the Jingdong for service shop" will be rolled out in the District, to more than 1000, and strive to eliminate the urban and rural household appliances price discrimination, do the same price, so that people in the village and town people enjoy the same consumer services. "Jingdong to help service shop" mode, is the practice of "national e-commerce in rural areas" and the Jingdong channel sink an important measure, the two strategies to Jingdong, we can electric logistics speed in four ~ six line of the city, so that more consumers to enjoy the Jingdong "fast delivery, the whole process of installation and maintenance of high quality shopping experience".

Jingdong to help service store opening ceremony

Jingdong to help service over the door

Jingdong to help store internal

Jingdong to help store internal

channel sink acceleration

2014 home appliances online shopping analysis report shows that the first half of this year, China’s home appliance online shopping market reached $83 billion, an increase of 56.6%, electricity supplier channels have become the main channel to buy home appliances. But many rural consumers are not familiar with online shopping, goods and after-sales service policy does not understand, there are still doubts about home appliance online shopping. The installation of network and social service station resources rely on manufacturers authorized localization advantage, "Jingdong to help service shop" by word of mouth, brand promotion, membership development, rural promotion, orders for customers and other forms, providing distribution, installation, maintenance, maintenance, replacement of a full set of home appliances one-stop service solutions for consumers, open up rural e-commerce "last mile" service, so that farmers and electricity providers to achieve close contact".

With the opening of Jingdong

mobile shopping platform as well as the rapid expansion of marketing activities and the rapid expansion of logistics coverage, three ~ six lines of the city has a gradual increase in the number of users. In order to reach the user more quickly, improve the supply chain response speed, Jingdong channel sinking in the storage services. This year, the Jingdong will FDC warehouse (nearest consumers second tier city warehouse) comprehensive coverage of major capital city, and on the three or four line of the city, began the layout of network encryption, by shortening the radius of logistics to improve logistics efficiency. At present, Beijing, Shanghai, the Jingdong has Chengdu, Xi’an, Guangzhou, Wuhan, Shenyang seven logistics center, Ji’nan, Nanjing, Qingdao, Chongqing, Zhengzhou, Xiamen and other two logistics center, and more than and 30 all electric logistics center.

Jingdong warehouse relevant responsible person said, "set up Jingdong to help service shop", combining goods, logistics, advertising, mobile Road entrance sink system solution of home appliances to the countryside "last mile" problem. Jingdong will achieve more than 1000 stores in more than 3 years, to achieve the dream of serving the farmers of the 700 million, which is not only Jingdong channel sink strategy of the most extensive landing, >

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