Entrepreneur the practice and thought of a person who eats on O2O to O2O

Abstract: I had a express store a pizza shop in a small stationery shop, considering to go to another city in the first half of 2014, so I put the express stores and stationery store transfer; but pizza transfer does not go out, the high rent business in general, not to bite the head skin do, the rest of the story is very simple, the United States Group hungry…

 

I had a express store a pizza shop in a small stationery shop, considering to go to another city in the first half of 2014, so I put the express stores and stationery store transfer; but pizza transfer does not go out, the high rent business in general, no way to bite the bullet and do it myself. The rest of the story is very simple, the United States Group hungry, the average daily turnover of 1500 yuan, do not eat, shop into basic operating room. I do not talk about the specific process, for other people do not have much reference value, just talk about a few ideas or can be called on the experience, and then a little on the Internet for e-commerce o2o views.

o2o is a grass root entrepreneurial opportunities and even life-saving straw, grass root is not limited to Internet business is more grass root in various industries. When others are still hesitant to even sniff at, I ask every day the whole area orders but the U.S. group schools in charge of hundreds of meals. The reason is very simple: my pizza shop in accordance with the original model do not continue, no new pattern will die; there are thousands of small restaurants, I is a microcosm of.

1 small store rent of your labor is expensive, meal time is limited, the seat is limited, is allocated to each product, high cost, high cost high price naturally low sales. But if you want to sell, the seat is the ceiling or rent is the ceiling, this is a dead cycle. No matter what the industry, in the store to read these words a little feeling, the store is already clear the bad things, then look around the business, big fast food stores next fall, but opened a small fast food takeaway, only left a 2-3 table, do not say anything else Hangzhou is such a place.

said enlarge the development trend of social business, o2o version 1 (since that will store the line information and marketing online, such as the U.S. group public comment 58 city o2o version 1) to solve the problem of marketing, o2o version 2 is to solve the marketing channels, and even determines the financial products and price.

is also the two store pizza, a stream of people mainly rely on the store, a takeaway on the platform, who is more competitive? From the traffic flow angle of takeaway platform is large, far more than a store in front of the people; from the perspective of cost (for example, to own a shop) rent 7-8W, a 1.5W; a one-time investment (not rent) ten, a 1-2W (but not valuable equipment, decoration free)…… Finally there is only one result – the same product price difference is very important

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