Wanda overweight tourism investment with the way tourism industry 3 billion 580 million

Sina

technology news news July 3rd, Wanda cultural group invested 3 billion 580 million yuan investment led with the way tourism, common investors and Tencent win fund industry, CITIC Capital and many other institutions, a total investment of over 6 billion yuan.

with the journey was founded in 2004, in 2014 about 30 million passengers, an increase of 100%. Wanda cultural group after the investment will be the same as the way to carry out a comprehensive strategic cooperation in tourism, Wanda tourism industry will be the same way to travel, get through online channels to obtain customers. With the way tourism will be the destination resources, expanding the volume of trade.

Wanda Group Chairman Wang Jianlin said, with the way tourism investment is the first investment Wanda tourism network company, it is necessary to Wanda tourism industry to implement the "Internet plus" strategy, to achieve the transformation of the.

It is reported that

, Wanda travel agency annual earnings growth in more than 50%, Wanda is currently opened and the construction of large-scale cultural tourism project more than 12, 5 year plan to re invest 8 of similar projects, is expected to 2020 Park Tourism trips around 200 million.

With the way tourism

founder and CEO Wu Zhixiang said, with the way tourism will be Wanda tourism travel agencies, Wanda cultural tourism city, Wanda offline business resources priority cooperation. In the future, with the way tourism will continue to increase the user experience to enhance investment in the brand, mobile, research and development, big data and market expansion. (Ivan)

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