Lady Doritos are a marketing test not a mistake say Canadian food

TORONTO — The maker of Doritos is hardly in a crunch after chatter about the potential for dantier corn chips marketed towards women sparked a visceral viral reaction — in fact, experts say comments from the CEO of PepsiCo were likely just a ploy to test the market.PepsiCo released a statement Tuesday calling reporting on the launch of such a product “inaccurate,” adding “we already have Doritos for women — they’re called Doritos.”The response came after CEO Indra Nooyi said on a Freakonomics podcast last week that women don’t like licking their fingers while eating the snack, pouring the crumbs into their mouths, or munching loudly in public. She added that the snack brand was “getting ready to launch a bunch” of Doritos designed for women and packaged to fit their purses.Though it may have seemed like a misstep, Canadian marketing experts a calculated way to get free advertising and test consumers’ willingness to purchase gender-based food.Nooyi is a seasoned and high-profile food industry veteran, who knew what she was doing and was “trying to tap into the market,” said Jordan LeBel, an associate food marketing professor at Concordia University.“Nooyi is known for pushing the envelope…She knows the power of her words,” said LeBel. “This could be just to test the response. If all hell breaks and people think this is scandalous and it won’t sell, it gives PepsiCo something to work with.”He said Doritos that appeal to women are likely on PepsiCo’s radar because for years companies have developed gendered products, largely because their research tells them there is a demand for them.When products tackling such issues make it to market they’re often confronted with social media outrage, which makes deciding when and how to release them tough.Stonemill Bakehouse Ltd. faced backlash when it launched a women’s bread that was baked to be “milder” and light-textured.” Meanwhile, Ferrero SpA caught flak for Kinder Surprise chocolate eggs for girls that came wrapped in pink and filled with miniature dolls and Bic had to cope from criticism from comedian Ellen DeGeneres over pens “for her”, which featured a “thin barrel to fit a woman’s hand,” pink and lavender colour scheme and an “elegant design — just for her!”As for “lady Doritos”, model Chrissy Teigen, Glee star Jane Lynch, comedian Kathy Griffin, and actress Busy Philipps were among the many critics who took to social media to slam the idea.Ontario Premier Kathleen Wynne chimed in on Twitter on Monday night with a photo of her eating the snack on a flight to Washington, D.C. with a caption reading, “The original is crunchy, messy and delicious enough for everyone.”Though negative, these reactions would likely boost Doritos brand, said Sylvain Charlebois, a food distribution and policy professor at Dalhousie University.“The more you talk about it, the more sales go up and people are reminded the product still exists,” he said.He believes PepsiCo intentionally plotted for Nyooi to mention such a product to generate free publicity at a time when it is struggling with how to reach impulse shoppers spending more time in front of screens than ever before.For years, he noticed Doritos marketers predominantly targeted young, male consumers, but overlooked women, which now has him speculating that the snack giant has awoken to the potential women have to generate sales.He chalked Nooyi’s remarks up to a marketing stunt, in part because they came before the Super Bowl, when nacho chips are in their prime.However, Sarah Kaplan, the director of the Institute for Gender and the Economy at the University of Toronto, questioned the notion that it was a ploy for attention because she said it was so “tone deaf” that “what woman is going out to buy Doritos now?”She thought PepsiCo was trying to respond to recent consumer “pressure to create products that meet the needs of women” because they represent 50 per cent of the population and control 80 per cent of household spending, but ended up making a misjudgment because of the “bureaucratic processes” that plague large companies.But she added, “Maybe I am too naive to believe that they are willing to completely insult women.” read more

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UN Assembly President outlines plan of action to build on Summits gains

“The extent to which we – all of us in this Assembly – can muster a spirit of urgency and common purpose in the coming days and weeks will ultimately determine whether the World Summit goes down in history as a missed opportunity for the UN, or – as I hope – as the start of the most substantial reform programme in the history of the Organization,” Jan Eliasson said at the conclusion of the general debate.He pledged to meet with all concerned to discuss follow-up to the Summit’s recommendations. “Taking into account the views expressed, I intend to write to all Member States before the end of next week outlining the proposed way forward,” he said. “Shortly thereafter, I plan to convene an open meeting to involve all Member States in the final consolidation of the proposed programme of work.”He exhorted those present to “work efficiently, with civility, discipline and a readiness to compromise for the greater good” and pledged to conduct the negotiations in a fair and open manner.Also during the Assembly’s afternoon meeting, Foreign Minister Rita Kieber-Beck of Liechtenstein said institutional change should be the centre of focus for the UN over the next few months, both through the creation of new bodies and the adaptation of existing ones, while Lyonpo Khandu Wangchuk, Minister for Foreign Affairs of Bhutan, called for those developed countries which had not yet pledged to raise their official development assistance (ODA) to do so swiftly, with 2 per cent of that assistance devoted to helping landlocked developing countries to reach their development goals.The World Summit last week clearly demonstrated that, in the five years since the Millennium Development Goals (MDGs) to raise the living standards of the poor were approved, poverty eradication has not been given the highest priority in the international agenda, Foreign Minister Godfrey Smith of Belize said. The only way to prove to the marginalized people of the world that there was a serious resolve to achieve the MDGs by 2015 was by showing the global political will to use the Summit’s Outcome document as a platform for action.”We look forward with eager expectations to yet another success in UN peacekeeping experiments in Sierra Leone,” Foreign Minister Momodu Koroma said, anticipating the UN peacekeeping mission there withdrawing by December to be replaced by a smaller advisory UN entity. He added that if the “soothing statements” of the World Summit were matched by action, this year’s General Assembly would be a landmark for the UN and the world.Strengthening the mechanisms to protect human rights was a priority for Côte d’Ivoire Foreign Minister Mamadou Bamba, who said it was imperative to end such practices as impunity and trafficking of children in his region.Foreign Minister of Chad Allam-Mi Ahmad said it was necessary to build a new international community based on justice, since “the world had already moved to the future,” with new challenges such as terrorism and HIV/AIDS.”The elimination of poverty heads the list of Benin’s priorities,” Foreign Minister Rogatien Biaou said, expressing hope that his West African country would find partners to help strengthen its own development efforts.New Zealand Ambassador Rosemary Banks said Member States needed to re-tool the Organization’s machinery with the blueprint provided by the World Summit and the Peacebuilding Commission, in particular, should be up and running by December.Micronesia’s Deputy Foreign Minister Lorin Robert noted that his 15-year-old country had graduated from the UN’s trusteeship regime and expected a great deal from the international organization, including the world body’s sustained engagement in development and the sharing of technologies for renewable and alternative sources of energy.African leaders had demonstrated political will but lacked the resources to resolve the continent’s crises, Swazi Ambassador Phesheya Mbongeni Dlamini said. For this reason, Swaziland was appealing to the international community to increase its support for the African Union (AU) so as to enhance the continental organization’s capacity and improve its response mechanisms.The Permanent Representative of Uzbekistan to the UN, Ambassador Alisher Vohidov, urged the international community to “pay serious attention to the question of creating a Central Asian Common Market that would be capable of ensuring rational and effective utilization of the rich potential and resources of the region.” He added that the question of demilitarization of the region was also crucial significance and noted that its countries were united in their efforts to establish a nuclear-weapon-free zone.Referring to the breakaway area of Dnestr or Transnistria, Ambassador Vsevolod Grigore of Moldova said his country’s economic development was being adversely affected. “The triangle of development, peace and freedom is of direct relevance to the Republic of Moldova, as our young democracy struggles with the difficulties of transition, suffers for more than 13 years from a protracted unsolved conflict, inspired and supported from abroad, and sees the fundamental freedoms of a significant part of its citizens violated by an aggressive separatist regime.”Ambassador Crispin Gregoire of the Caribbean island of Dominica said although trade has been the engine of economic growth and development, multinational corporations from the United States and allied Latin American countries were challenging the preferential access for bananas from Caribbean States to markets in the European Union (EU). A fair resolution of that trade impasse would avert a future of persistent poverty for banana farmers and workers in the Caribbean and the failure to reach the Millennium Development Goals (MDGs), he said.Cameroonian Ambassador Martin Belinga Eboutou said that his country, in aiming to reach the MDGs, had intensified its fight against corruption and was making the management of public funds more efficient and transparent.He noted, nonetheless, that Sub-Saharan Africa was the only area of the world which, with just 10 years to go to achieve the MDGs, was seriously lagging behind, with an average annual economic growth rate of just 3 per cent. read more

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