BCCI has no intention to lecture Ashwin after ‘Mankading’ controversy: Official

first_imgBCCI has no intention to lecture Ashwin after ‘Mankading’ controversy: OfficialR Ahswin ran out Jos Buttler, who was at the non-striker’s end, on his delivery stride. The ‘Mankading’ incident has since divided the cricketing community on the ‘spirit of the game’.advertisement Press Trust of India MumbaiMarch 26, 2019UPDATED: March 26, 2019 17:30 IST R Ashwin Mankaded Jos Buttler in the IPL 2019 match between RR and KXIP (IPL Photo)HIGHLIGHTSR Ashwin ‘Mankaded’ Jos Buttler and became the first batsman to be dismissed in that manner in IPL historyAshwin after the match defended himself, aymning that what he did was well within the rules of the gameShane Warne and Paddy Upton of Rajasthan Royals lashed out at the Indian spinner, questioning his integrityThe Indian cricket board will not be “lecturing Ravichandran Ashwin on sportsman spirit” despite the furore that has been kicked up by his act of ‘Mankading’ Jos Buttler in an IPL game, a senior BCCI official said Tuesday.The seasoned off-spinner, who is the captain of Kings XI Punjab, ran out the Rajasthan Royals opener, who was at the non-striker’s end, on his delivery stride in an IPL match in Jaipur on Monday. The act has left the cricket world divided on the ‘spirit of the game’.Ashwin has defended himself stating that what he did was well within the rules of the game. But Royals Brand Ambassador Shane Warne and coach Paddy Upton have lashed out at the tweaker, questioning his integrity.However, the Indian cricket board said there is no need for it to step in.”There is no question of lecturing Ashwin on spirit of the game. He did what is permissible within the rules of the game. The umpires and match referees are there to ensure that players compete as per laws of the game,” a senior BCCI official told PTI on conditions of anonymity.”So, the BCCI is not getting involved. As far as Shane Warne is concerned, let’s not forget he is Rajasthan Royals brand ambassador and not a neutral observer,” he added.IPL chairman Rajiv Shukla’s tweet that it was decided in presence of Chennai Super Kings skipper MS Dhoni and Royal Challengers Bangalore captain Virat Kohli that players won’t be ‘Mankaded’ was before the international rules were changed, claimed a former league Governing Council member.advertisement”I am well aware about the meeting Shukla ji is referring to. It was before the new rules came into the effect where bowlers need not warn the batsmen before Mankading. In that meeting, it was decided that bowlers would at least warn the batsmen,” the former GC member said.Asked if Dhoni would have done it, the official said: “MS would have never done it but does that make Ashwin wrong? He is someone who is very thorough with rules and regulations and will always exploit the loopholes. There is nothing that can be done.Also Read | Mankading is like back-stabbing: BCCI official on R Ashwin’s run out of Jos ButtlerFor sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Tags :Follow R AshwinFollow ashwin mankads buttlerFollow Jos ButtlerFollow IPL 2019Follow BCCIFollow Kings XI PunjabFollow Rajasthan Royalslast_img read more

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Lady Doritos are a marketing test not a mistake say Canadian food

TORONTO — The maker of Doritos is hardly in a crunch after chatter about the potential for dantier corn chips marketed towards women sparked a visceral viral reaction — in fact, experts say comments from the CEO of PepsiCo were likely just a ploy to test the market.PepsiCo released a statement Tuesday calling reporting on the launch of such a product “inaccurate,” adding “we already have Doritos for women — they’re called Doritos.”The response came after CEO Indra Nooyi said on a Freakonomics podcast last week that women don’t like licking their fingers while eating the snack, pouring the crumbs into their mouths, or munching loudly in public. She added that the snack brand was “getting ready to launch a bunch” of Doritos designed for women and packaged to fit their purses.Though it may have seemed like a misstep, Canadian marketing experts a calculated way to get free advertising and test consumers’ willingness to purchase gender-based food.Nooyi is a seasoned and high-profile food industry veteran, who knew what she was doing and was “trying to tap into the market,” said Jordan LeBel, an associate food marketing professor at Concordia University.“Nooyi is known for pushing the envelope…She knows the power of her words,” said LeBel. “This could be just to test the response. If all hell breaks and people think this is scandalous and it won’t sell, it gives PepsiCo something to work with.”He said Doritos that appeal to women are likely on PepsiCo’s radar because for years companies have developed gendered products, largely because their research tells them there is a demand for them.When products tackling such issues make it to market they’re often confronted with social media outrage, which makes deciding when and how to release them tough.Stonemill Bakehouse Ltd. faced backlash when it launched a women’s bread that was baked to be “milder” and light-textured.” Meanwhile, Ferrero SpA caught flak for Kinder Surprise chocolate eggs for girls that came wrapped in pink and filled with miniature dolls and Bic had to cope from criticism from comedian Ellen DeGeneres over pens “for her”, which featured a “thin barrel to fit a woman’s hand,” pink and lavender colour scheme and an “elegant design — just for her!”As for “lady Doritos”, model Chrissy Teigen, Glee star Jane Lynch, comedian Kathy Griffin, and actress Busy Philipps were among the many critics who took to social media to slam the idea.Ontario Premier Kathleen Wynne chimed in on Twitter on Monday night with a photo of her eating the snack on a flight to Washington, D.C. with a caption reading, “The original is crunchy, messy and delicious enough for everyone.”Though negative, these reactions would likely boost Doritos brand, said Sylvain Charlebois, a food distribution and policy professor at Dalhousie University.“The more you talk about it, the more sales go up and people are reminded the product still exists,” he said.He believes PepsiCo intentionally plotted for Nyooi to mention such a product to generate free publicity at a time when it is struggling with how to reach impulse shoppers spending more time in front of screens than ever before.For years, he noticed Doritos marketers predominantly targeted young, male consumers, but overlooked women, which now has him speculating that the snack giant has awoken to the potential women have to generate sales.He chalked Nooyi’s remarks up to a marketing stunt, in part because they came before the Super Bowl, when nacho chips are in their prime.However, Sarah Kaplan, the director of the Institute for Gender and the Economy at the University of Toronto, questioned the notion that it was a ploy for attention because she said it was so “tone deaf” that “what woman is going out to buy Doritos now?”She thought PepsiCo was trying to respond to recent consumer “pressure to create products that meet the needs of women” because they represent 50 per cent of the population and control 80 per cent of household spending, but ended up making a misjudgment because of the “bureaucratic processes” that plague large companies.But she added, “Maybe I am too naive to believe that they are willing to completely insult women.” read more

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