Educated wholesalers key to Africa success Beyond

first_imgSource = e-Travel Blackboard: G.A More Australians and New Zealanders are travelling to Africa than ever before, thanks largely to a dedicated group of educated wholesalers, said an African luxury travel company. In Australia to update wholesalers on his product, &Beyond Australasia Sales Manager, Edwin Steyn said that expert wholesale tour operators were instrumental in getting Australian and New Zealander travellers to Africa.According to Mr Steyn, wholesalers play a vital role in Australasia, given that the here market follows the traditional model of wholesalers coordinating with suppliers to get the best value and insight for retail travel agencies.“The bulk of our business comes from wholesalers,” Mr Steyn told e-Travel Blackboard.“Three years ago we hit our highest target [of Australians staying at an &Beyond property] and this year we’ve already surpassed that,” he said.“And New Zealand has grown a further 60 per cent from our highest figures ever.”My Steyn attributed this growth not only to an increasing Australasian interest in Africa, but also to the work of dedicated wholesalers who know their product.“It’s all about education, education, education,” Mr Steyn said.“We organise a couple of educational trips each year so that wholesalers can know the product and take that knowledge to the retailers.”Going off current and future occupancy levels, Mr Steyn forecasts continued growth of Australians and New Zealanders visiting Africa.According to &Beyond, Kenya will grow up to 30 per cent by year end; South Africa, already showing 20 per cent growth, will grow a further 15 per cent; and Tanzania is set to grow a whopping 40 per cent.The company will service this growth with plans to open the Meru, Kenya project, currently “in discussion”. “Before we even consider opening a lodge we consider if it will be profitable, have a viable conservation impact, and if there is a local community next to the proposed site that will benefit from our presence,” Mr Steyn said.In the meantime, &Beyond have reinvested in their existing lodges, resulting in a massive across the board refurbishment. <a href=”” target=”_blank”><img src=”;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a5c63036″ border=”0″ alt=””></a>last_img read more

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