Exclusive: Interview with Mike Inez, lead bassist of Alice in Chains

first_imgA: What’s the definition of success, you know? For me, it’s being happy and healthy, and consistent. I think that’s the whole key to this business. It’s not of 1 success and than you’re done with it, it’s about always moving the ball forward, as a team too, I think it’s very important. After all these years, we’re still best friends and we still want to keep moving the ball forward.Q: I would imagine that would be your motivation, just having a good time with friends?A: If it wasn’t for music I would have never scuba dived off the Great Barrier Reef, or just recently, I was standing in the Sistine Chapel, looking up at Michael Angelo’s art, or just meeting friends all over the world. Still to this day, I just really, really love it. It’s scary too because, especially here in America, they’re pulling back the funding on music programs. My biggest fear is that there is a young Kurt Cobain out there who is a great song writer that is not going to get into music because there’s no money in it. I hope people stay motivated to make music.Q: Is there a message you would like to send to that generation?A: Oh god, just make noise, make a lot of noise. I always break it down like that. We’re still just 4 guys in a room making noise. Whether it’s a very small rehearsal room or playing these big stadiums, it’s just 4 guys up there making a lot of racket. It’s just a beautiful feeling when you get with your friends and create something cool that you feel is special and take it out, play it live and see the reaction of people liking that, it’s just such a good experience.Advertisement Q: Can you tell me a little about your upcoming tour?A: This will be the last leg of this year, than well probably start again next year in the spring. We’ve been all over this plant, we’ve done the States a couple times, Canada with Monster Truck before, we did South America, all of South America; we did Australia, Singapore, Japan, we’ve been to Europe twice. We just got back from doing a bunch of stadium gigs with Metallica, Black Sabbath, and Iron Maiden in Europe. This will be the final 14 shows of this year, so we’re going to go out with a bang and leave it all out on the field.Q: This new album you have, ‘The Devil Put Dinosaurs Here’, seems to be getting great reviews. In fact, I understand it came close to number 1 on the billboard charts. How does that feel for you and the band members?- Advertisement -A: Over the years, we don’t really pay attention to those numbers anymore as much. I don’t think it means as much as it use to. Everybody downloads it, steals it, or gets it other ways… I don’t think those numbers are as significant as they used to be. It’s still a nice feeling, I’m not saying it’s a bad thing; it’s just not as good of thing as it use to be.Q: In the past, you’ve been honoured with 8 Grammy nominations…A: Even more than that. I’m not sure.Advertisement Q: How do you usually celebrate a successful concert?A: It’s funny; everybody thinks it’s a Saturday night, beautiful weather in Paris every night we play. But for every time there’s a nice night like that, there’s always a bad night like in Wichita, Kansas when you have the flu and have to play for a few hours in the middle of winter.Q: Why did you choose the lifestyle of a rock star? What made you take that route?A: I come from a long line of musicians and I always knew that I would be a musician. I didn’t know I would be in the Ozzy Osborne band at 23, which kind of just changed my life right there. I always wanted to be a musician, but I didn’t know what it actually entailed until I was in the Ozzy Osborne band…It’s been an amazing run for me; I got a lot of stories and it’s really fun to see it at that level at such a young age…I’m 48 years old now so I’ve been doing this for almost 25 years and I got to tell you, I still think it’s one of my favourite things in the whole planet. When (I’m) walking up the ramp and my base tech hands me my instrument. Just that moment before you walk out there to play, it’s so exhilarating and fun. After all these years, I still love it like a kid.Q: What do you owe your success to?Advertisement Q: Over the years I would imagine you start to loose count.A: It’s always a fun party every time we get nominated. You get to go there, fly to L.A. or New York and you get to hang out, go to these parties, and see people like Celine Dion and Michael Bolton in the flesh.Q: That must be a story for another day. Some great parties at the Grammy Awards, eh?A: Kind of boring, our parties are way better.Advertisement Q: Going back to your new album, ‘’The Devil Put Dinosaurs Here’, what can people expect?A: I think we have a new video coming pretty soon, I think (the album has) been out for well over a year now, I would imagine. It’s just been a long rush for us. We released it and than pretty much we’ve just been on the road for 18 months straight. We’ve been just working it and working it. I think we start in the spring again and we got some really good plans, so we’ll see how that develops. Like I said before, we just keep going forward. You can’t rest on your loyals in this business, especially in this day and age.Q: What would you say to people who may have never heard your work?A: Have a listen, come to our show, drink our beer, and eat our food. We’re very blessed…We can pretty much go anywhere and play, and people show up. For that, we’re very, very grateful and blessed. We don’t take that lightly at all; we just really love the people we meet while we’re out there. It’s always a good, collective experience when we all get together with our audience. Just come on by, it’s really easy. If you like our music, support it. Come by and see a show.Q: Before I let you go Mike, is there anything you would like to add that I didn’t touch on?A: I just can’t wait to get up there to B.C. Canada is actually my favourite country in the world. The people are fantastic, and the way the country works. I just can’t wait to get up there.Tickets are still available, and may be purchased online at tigerboxofficeplus.ca, by phone at 1-877-339-8499, or in person at the 2 Tiger Box Office Plus locations in the Encana Events Centre, and at Tiger Printing & Stationers.last_img read more

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Zombie warning issued for Tory Island!

first_imgWhat promises to be a terrifying experience takes place on Tory Island this Halloween.That’s when the island’s first ever Zombie Walks takes place on October 29th.A short movie will be made on the same day (we need a horde of zombies!) . Zombie walks are very popular all over the world and the craze slowly starts to gain in Ireland (Galway, Cork, Dublin…). The event is, organised by Saskia Rodgers and sponsored by https://halloweencostumes.ie/ providing us with a big bundle of make up, fake scars, fake blood.A fee of €2 will be asked to get the make up done with all proceeds going to a local charity.Later the ritual disco will rock the Club from dusk till dawn.If you dare to spend Halloween on the most haunted island in Ireland, where the doors of the Sidhe open up on the great Samhain night, you are very welcome…. Zombie warning issued for Tory Island! was last modified: October 18th, 2016 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

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Busy Twin Towns junction to undergo traffic review

first_imgThe appointment of a consultant to carry out a review of the operation of McClay’s junction in Stranorlar has been welcomed.Claire McGeever, Stranorlar area roads manager, confirmed that traffic counts will take place next week.The traffic counts will be done by a data collection company. Councillor Patrick McGowan said: “While adjustments to the traffic lights late last year have improved traffic movements, it is important that this survey goes ahead and identifies any glitches that occur as well as recording traffic movements on each approach road at different times in the day.“This busy junction at Mc Clays Corner needs smart traffic lights that can be adjusted to handle heavy traffic movements coming in different direction at various times of the day.”Busy Twin Towns junction to undergo traffic review was last modified: March 9th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:cllr patrick McGowantwin townslast_img read more

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What3Words and Gateway are creating a safer community

first_imgUsing an innovative global mapping system, a British company is helping to bring healthcare to some of South Africa’s most difficult-to-find places.plans.backer.toned. An example of a rural KwaNdengezi address using what3words. (Image: what3words)Sulaiman PhilipKwaNdengezi, outside Durban, is a community of 54,000. It is a collection of brick buildings and self-built homes of zinc sheeting, recycled bricks and wood. What roads do exist do not have names and unless you live in the sprawling 14km² township, it is easy to get lost.Thembinkosi Lesley Dladla, an Emergency Management Rescue Services (EMRS) shift supervisor, explained: “As an EMRS [officer], my work doesn’t have any boundaries – we work the whole of Durban. It’s very difficult in the townships, because they don’t have road names written, and they also don’t have house numbers.”Ambulances can take hours to reach patients. Often a whole day will pass before an ambulance can find patients. They, as well as community health workers, have to rely on residents to give them directions. For the community, descriptive directions are the easiest ways to navigate the chaotic streets of the township.Take the directions Dladla gave to the Gateway blog, for example: “Take a left at the church, then right at the school and it’s a red door.” These can be misunderstood or misremembered, require detailed local knowledge and take a long time to explain. There are also no street lights, so using landmarks to find your way is almost impossible at night.Gateway and what3wordsA local health NGO, Gateway Health Institute, is piloting a project in KwaNdengezi that will map the entire township. For the first time residents will have an address they can use when calling for medical help.The NGO is using what3words, a global online mapping system, to create unique addresses for the township. The system breaks the globe into a grid of 57 trillion 3m x 3m squares. Each has a pre-assigned and fixed three-word address.Gateway’s fieldworkers helped residents identify their locations on a satellite map and then printed their three-word addresses on plastic signs that were attached to their homes. The addresses are registered in a database, and the NGO is able to identify what medical services are needed where. The mapping service has helped to increase the number of pregnant women receiving home visit antenatal care. When medical help is needed it can be dispatched to a mapped location and ambulance crews know where to go to provide life-saving assistance.Residents are known to keep copies of their what3words addresses in their bibles. (Image: What3words)Beyond providing addresses to homes in KwaNdengezi, Gateway is also mapping community assets such as local government centres, clinics and pumps that provide clean drinking water. The aim is to build a detailed map for the residents that can be used by businesses and the government to improve the lives of the community.The project was begun by Dr Coenie Louw, founder and director of Gateway. “For those living in informal settlements and rural areas, ‘location’ presents the biggest challenge in providing health services and products. In these areas demand is high but delivery is poor. What3words changes all that. By providing every property with a unique address, residents now have a simple and reliable way to identify their homes.”Addressing a problemGateway runs community health services in disadvantaged communities across the country. The most important medical services it offers are delivery of medicines and emergency transport for women in labour: 50% of births in KwaNdengezi take place at home; before the project began an ambulance could take up to four hours to reach a woman in distress.At first, Louw tried using phone masts to triangulate locations but he found that location could be up to 3km from a person needing assistance. “I spent two years trying to find a way to actually pinpoint the location of a pregnant woman in distress.”Dr Coenie Louw, founder of Gateway Health Institute, introduced what3words to KwaNdengezi. (Image:what3words)What3words is the perfect solution, which Louw found while doing internet research. A three-word address is perfect in areas such as KwaNdengezi because it is easy to remember and simple to share via message or SMS. What3words uses USSD technology and is a free download to any phone. It also works even if the resident does not have available data.Chris Sheldrick, CEO and co-founder of what3words told Gateway: “Helping them [Gateway] to overcome one of their most fundamental barriers for delivering these services is something we’re very proud of. Addressing these communities is the first step to improving their economic and social development, and indeed to changing lives.”The project is also being used to alleviate unemployment in the township — 11 previously unemployed youngsters were trained as fieldworkers to help residents identify their addresses and to help load location and health information on Gateway’s database.How what3words worksThe system is available in 14 languages and is used in 170 countries by NGOs, government services and businesses. In essence, every centimetre of the globe has a unique address that is easier to remember and communicate, is more accurate and is simpler to use than directions based on landmarks.marginal.cabin.gearbox is the what3words address for the Brand South Africa office. Neighbouring The Nelson Mandela Centre of Memory, a short walk away, is senior.blinks.punk. Similar word combinations are not placed close to each other. If you spell a word incorrectly, the system will give you suggestions for the best possible location.An estimated 4 billion people have no address. For these people it is impossible to open a bank account or get deliveries or, as in the case of the residents of KwaNdengezi, be reached in an emergency. What3words is designed to improve the lives of these people.Would you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img read more

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Methods to improve cash flow

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Brian E. RavencraftA method to address the reduction of unnecessary costs is to first establish which activity of the farm operation generates those costs.Step 1: Identify activities which generate costs and provide no added value.Step 2: Decide if changes to that activity will affect business turnoverAnswer: NO? Then is the activity necessary or adding value?Answer: YES? Cost reduction techniques may have adverse effect on business profitability.Beware: cost cutting can have a long-term negative impact. For some farmers, failure to invest in people, marketing and technology can leave you falling behind your competitors. You are increasingly likely to provide a product and service of inferior quality. You will also be likely to experience above-average team turnover. And ultimately, your customers have a choice, and you will cease to be it.Deferring payments to suppliers and service providers helps you keep the cash in your pocket longer. Pay your bills on time, but not before they are due. Do however take advantage of discounts offered for payments made before the due date. Better to pay less rather than later. It is also important to keep your suppliers sweet in case you need them to satisfy a rush job. If you have a short-term cash flow problem, it’s often best to talk with your suppliers and negotiate payment terms, rather than annoying them by simply not paying or putting them off with the old “the check’s in the post” line.Thus, make the most of trade credit terms. For farming operations working on credit it does not make commercial sense to pay your bills before the due date. Cash flow: One of the three key measuresThe basis to managing cash flow is to ensure that you measure it — plan for it and prepare. Cash flow forecasting is an essential management tool, allowing you to understand the peaks and troughs of your business and understanding the effect of seasonal variations, credit policies, and balance sheet transactions.The three most important things to measure in a farming business are customer satisfaction, employee satisfaction and cash flow. It’s interesting to note that two of those three are non-financial Key Performance Indicators (KPI’s). When we work with our clients to help them implement KPI systems, we often find that there is a good mixture of financial and non-financial measures that it’s important to measure to manage the business effectively.Below are some budgeting tips that you can try:Be realistic. Business budgeting should be based on numbers that is backed up by sensible expectations. These expectations should be based on both previous business financial performance and projected business developments.Budgeting should be time-bound. Farm budgets should be prepared under a specific timeframe. The budget is most of the time based on the farming business’ fiscal year or you can also project a budget on a monthly or quarterly basis. It is recommended that you break down your budget on a monthly basis even if you have already prepared it on your farming business’ fiscal year. To make your farming budgeting easy, consider using a financial program or software.Make an estimate on your income and expenses. Farmers may use preceding year’s data. Consequently, farmers can also look at current or projected market prices to project estimated income and expenses. You should use what is the most probable, when preparing your budget.  Brian E. Ravencraft, CPA, CGMA is a Principal with Holbrook & Manter, CPAs. Brian has been with Holbrook & Manter since 1995, primarily focusing on the areas of Tax Consulting and Management Advisory Services within several firm service areas, focusing on agri-business and closely held businesses and their owners. Holbrook & Manter is a professional services firm founded in 1919 and we are unique in that we offer the resources of a large firm without compromising the focused and responsive personal attention that each client deserves. You can reach Brian through www.HolbrookManter.com or at BRavencraft@HolbrookManter.com.last_img read more

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CWG OC to give 30 % free tickets

first_imgThe lacklustre public response to most of the events in the Commonwealth Games prompted Organising Committee (OC) vice chairman Randhir Singh to call for giving free entry to at least 30 per cent of the spectators.Crowds outside a ticket counter on Thursday.”I feel that 30 per cent of all stadiums should be thrown open for the public. Tickets may be distributed at the gates on a first come first serve basis. People should be encouraged to come and watch the events,” he said.”There have been some great performances, but unfortunately not many spectators are around to see them. It is such a pity,” he added.This came on a day when the government asked the OC to get its act together so that tickets were made available to the people.”There have been reports that some stadiums were wanting in audience, while in others, tickets were not available,” urban development minister Jaipal Reddy said after the group of ministers (GoM) on the Games held a meeting. Sports minister M. S. Gill, tourism minister Kumari Selja, chief minister Sheila Dikshit and OC chairman Suresh Kalmadi were also present at the meeting.However, four days into the Games, the tickets still remained elusive. Mismanagement and poor technology didn’t help matters either.With the holiday season setting in, the paying public is starved of tickets. Even the sarkari babus are aghast that tickets are not coming their way. Sports minister M. S. Gill’s office was reportedly upset that tickets were not available at all.advertisementEmpty stands at Delhi’s Jawarharlal Nehru Stadium.While OC officials said tickets sales were picking up, there was no clue where the complimentary tickets, which comprise almost 20 per cent for each venue, were.Sources said the number of free tickets, reportedly distributed by the OC to the ministry and the Sports Authority of India, was shocking.”Worse, there are no tickets for India-Australia or India-Pakistan hockey matches. We do not have swimming or boxing tickets either,” a source added.Angad, a Class XI student at Guru Harkishan Public school, called up the call centre and found out that tickets were available for the swimming event. But he had to wait for an hour at the counter as the server had crashed. And when his turn came, he was told the tickets had been sold. “I called up the call centre again and they said the tickets were available. I don’t know whom to believe,” he said.Shilpa Singhal, who had gone to buy tickets with her daughter Prachika, had an equally annoying experience.”The people at the counters can’t tell you the Games schedules. You can’t either get through the call centre line or it gets disconnected before you finish talking. I had to call up 50 times before I could get the information I wanted,” she said.B. Subramaniam, a part of the Malaysian Boxing Federation, had a suggestion. He said: “It makes sense to have separate stalls for more popular events like boxing and swimming.” At the Talkatora Stadium, Philip Masonda, an official attached with the Zambian squash team, had a worse experience.He had gone to the stadium to watch some of the aquatics events. He was not allowed to enter because his pass limited entry only to the squash events. Moreover, the volunteers failed to arrange a transport for him back to the Games Village until a journalist intervened and sought the help of the authorities.A Rajouri garden couple also experienced the volunteers’ apathy at the Indira Gandhi Sports Complex on Wednesday.Deepak Bassi, who had an accident some time ago that left his leg severely damaged, went to the complex to watch some events. But he and his wife were made to walk a 3-km stretch from the parking lot, with no help from the volunteers.However, all he commented was that “we have channels through which we can route our complaints in the Village. And I would prefer those channels”.(With inputs from Amandeep Shukla and Agencies)last_img read more

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West Indies vs Bangladesh, Live Streaming: When, Where, How to Watch World Cup 2019 Match on Live TV and Online Coverage

first_imgAfter suffering two defeats in their last three fixtures, both West Indies and Bangladesh will aim to return back to winning ways when they face each other in their crucial World Cup tie at the Cooper Associates County Ground, Taunton here on Monday.Both teams announced themselves at the ongoing tournament with convincing victories, but have failed to build on to that success.After beating Pakistan in their tournament opener, Windies have failed to live up to the aggression and lost their next matches against Australia and England. Their bowlers have performed reasonably well in all their matches, but it’s their batting which has left the fans disappointed.On the other hand, Bangladesh’s success has revolved around Shakib al Hasan. The number one ODI all-rounder has not only performed with the bat and has been the backbone of Bangladesh batting.What TV channel and live stream is the World Cup 2019 match West Indies vs Bangladesh on?Match number 23 of World Cup 2019 between West Indies vs Bangladesh can be viewed on – Star Sports 1, Star Sports 2, Star Sports 3, Star Sports 1 in Hindi, Star Sports HD. Hotstar.com and Hotstar app will live stream all the games.Where will the World Cup 2019 match between West Indies vs Bangladesh be played?The World Cup 2019 match West Indies vs Bangladesh will be played at Cooper Associates County Ground, Taunton from 3 PM IST on Monday, June 17.Where can I watch the World Cup 2019 match West Indies vs Bangladesh live?The match between West Indies vs Bangladesh will be shown on the Star Sports TV network and can also be streamed on hotstar.com.advertisementWhere can I check the online live updates of the World Cup 2019 match West Indies vs Bangladesh?You can follow our coverage for West Indies vs Bangladesh here – https://www.indiatoday.in/sportsWhat are the squads for the World Cup 2019 match West Indies vs Bangladesh?Squads:West Indies: Chris Gayle, Evin Lewis, Darren Bravo, Shimron Hetmyer, Nicholas Pooran(w), Ashley Nurse, Andre Russell, Jason Holder(c), Carlos Brathwaite, Shai Hope, Fabian Allen, Kemar Roach, Oshane Thomas, Shannon Gabriel, Sheldon CottrellBangladesh: Tamim Iqbal, Liton Das, Shakib Al Hasan, Soumya Sarkar, Mushfiqur Rahim(w), Mahmudullah, Sabbir Rahman, Mohammad Saifuddin, Mashrafe Mortaza(c), Mehidy Hasan, Rubel Hossain, Mustafizur Rahman, Mohammad Mithun, Abu Jayed, Mosaddek HossainAlso Read | Kuch fitness nai, kuch nai: Pakistan fans blame burger for defeat to IndiaAlso Read | World Cup 2019: Bhuvneshwar Kumar ruled out of next 3 games with hamstring injuryAlso Seelast_img read more

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Khaledas adviser Taimur arrested

first_imgTaimur Alam KhandakerTaimur Alam Khandaker, adviser to BNP chairperson Khaleda Zia, was arrested in Narayanganj on Tuesday in an explosives case.Narayanganj police arrested Taimur from Chandmari area of the district around 11:15am.Motiar Rahman, additional police superintendent of Naraynganj, said a case against Taimur had been filed with Narayanganj Model Police Station on 5 January 2015 for his involvement in a bomb blast and vandalisation.An arrest warrant was issued against him long ago, Motiar added.Taimur was the former president of district Bangladesh Nationalist Party (BNP).last_img read more

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Asian tourism fair begins in Dhaka

first_img.The three-day 7th Asian Tourism Fair-2018 (ATF) began in the city on Friday to promote tourism industry of the country, reports UNB.Parjatan Bichitra in collaboration with Bangladesh Parjatan Corporation and Bangladesh Tourism Board arranged the fair at International Convention City, Bashundhara (ICCB) as part of celebrating the World Tourism Day 2018.Civil aviation and tourism minister AKM Shahjahan Kamal inaugurated the fair as the chief guest. The fair will remain open for all from 10:00am to 8:00pm till Sunday.Chairman of the parliamentary standing committee on civil aviation and tourism ministry Muhammad Faruk Khan attended the function as a special guest.BPC chairman Akhtaruzzaman Khan Kabir, BTB CEO Jahangir Hossain, ambassador of the Philippines Vicente Vivencio T Bandello and ambassador of Indonesia Rina P Soemarno and convener of the Asian Tourism Fair and editor of Parjatan Bichitra Mohiuddin Helal were also present.Around 120 stalls of different countries like India, Nepal, China, Indonesia, the Philippines and Singapore apart from Bangladesh are taking part in the fair.Travel-loving people of Bangladesh are offered to buy many interesting packages to visit home and abroad.last_img read more

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Live Events Are the Next Big Thing in Branding

first_img 5 min read Register Now » Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. March 1, 2018 Brand is probably the most misused word in the English language. Branding started as a way to identify livestock roaming the range. It grew from there to mean creating a logo for a company. As the word gathered steam, it came to mean the look and feel of a company, then the customer experience and finally the company itself. But at its core, brand building is about storytelling — about connecting with people rationally and emotionally. And it’s for everyone — people, small businesses, large enterprises and associations.For as long as our species has been on Earth, we have been feeding our insatiable hunger for stories. At first, we just told each other stories that were shared inside our tribes. Sometimes we illustrated them on the walls of caves, and they were shared with other tribes. Eventually, we got smarter and came up with more ingenious ways to experience our stories. We invented language and tablets to help us tell them. Then, when we realized we could transform bark into paper, we invented scrolls and books for our stories. The smarter we got, the more technology we applied to help share and create experiences around the stories of our time.Related: To Be Successful, Your Brand Needs a Clear, Simple FocusWe created big thing after next big thing, including the printing press, radio, television and, finally, the internet. All these technologies helped to satisfy our hunger to share the human experience. These days, the internet itself has spawned a plethora of next big things enabling us to better share our stories. We have email, social media, blogs, podcasts, streaming video, virtual reality, augmented reality and much more to come. It’s this media through which we feed our souls — and through which we build our brands.These next big things continue to change the course of human behavior. I’ve seen it before, having had the privilege to work with companies that have done just that — including Apple, Adobe, BlackBerry, Cisco and Google. These companies changed the way we communicate with each other, gather information, develop and share content, go to work and entertain ourselves. They brought about new trends in behavior, including our dependence on smart phones, our storing and sharing of photos, finding our way, listening to music and educating ourselves.Related: How to Build a Billion-Dollar BrandInterestingly, the technologies behind these trends enable us to be more productive, increase our networks and keep meticulous track of our lives, but they also conspire to separate us from each other. This phenomenon has brought about a new trend to spend more and more time exploring the things we enjoy live. Live is experiencing our humanity together, in the same space. It invites the opportunity to look up and at each other and to feel the human connection. The live experience has officially become a medium of choice for people around the world, especially millennials.In 1964, Marshall McLuhan told us in his book Understanding Media that the medium is the message. In other words, when you choose a medium in which to tell a story, the story is inevitably connected to, and actually embedded in, that medium, complete with the medium’s capabilities, limitations and idiosyncrasies. The medium, in fact, becomes part of the story.I think Marshall McLuhan would agree that in the 21st century — an era ripe with technology in which we can communicate with each other in myriad ways, but one in which everyone is glued, heads down, to their device — the richest medium of all is “live” because it affords us the opportunity to experience the human condition together and to share it. It’s no wonder companies are hungry to get face-to-face time with employees, customers, partners and influencers, and to create experiences that develop into long-term meaningful relationships with their brands.Related: 5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and SuccessesThe live medium is ripe for commercialization in the same way publishing, radio, television and the internet were commercialized in the past. The giants of these industries — Hearst, Tribune and Gannett; ABC, CBS and NBC; Google, Amazon and Netflix, among others — built empires on the crests of new media waves. Their efforts moved industries; their companies changed the world. The music industry is already commercializing the live medium focusing on concerts as primary revenue generators and artist brand builders. If the music industry can do it, why can’t others?Imagine a world where live experiences become brand builders for companies and organizations. Is it possible to transform old industrial spaces into new brand building experiences? Could that be a commercial service? Yes, and the time is now to capitalize on the live medium for the purpose of brand building. After all, the better a brand is, the more people will flock to it. And effective live experiences can solidify a brand’s presence, and even drive brand migration, among consumers. Don’t miss out; it’s time to start implementing this next big thing into your brand building and marketing strategies. Opinions expressed by Entrepreneur contributors are their own.last_img read more

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